At 4 a.m. on a December morning in South Bend, Indiana, the St. Joseph County Council voted 7-2 to reject the massive data center project near the town of New Carlisle. Nearly 50 residents spoke during public comments that stretched from 11:30 p.m. until after 3 a.m., in a highly-organized, highly-visible and highly-effective effort.
On February 22nd, Mexican military forces killed Nemesio “El Mencho” Oseguera Cervantes, the longtime leader of the Jalisco New Generation Cartel and one of the most wanted criminals on the planet. The operation was, by any objective measure, a major victory for Mexican law enforcement. The DEA had a $15 million bounty on El Mencho’s head. His cartel had reach in more than 35 countries.
Tiffany recently published this blog highlighting how smaller organizations can effectively leverage the Super Bowl’s massive audience without spending millions on a 30-second ad. She outlined practical strategies we’re using to help healthcare and human services clients in New Jersey tap into sports betting trends to raise awareness about gambling addiction services by using the right mix of touchpoints and strategies across paid, earned, shared and owned channels.
The Super Bowl offers a unique opportunity to engage audiences well beyond the television screen. By thinking creatively and leveraging relevant data and trends smaller organizations can craft timely, impactful campaigns that achieve measurable results without a blockbuster budget.
