Today, the consolidation of traditional media and the digital transformation have shifted the dynamics of media influence. It’s no longer enough to place a single op-ed in a newspaper that fewer and fewer people will see.  Smart marketers are employing a strategic multi-channel approach to more effectively broaden their advocacy strategy and deliver higher-level results.

Yes, it’s fundraising season and the pressure is high. If you’re involved in marketing communications for a healthcare or human services organization, you’re probably feeling some of that pressure as we speak. You’re competing with a crowded field of organizations for the time, attention and financial support of a finite number of people, each of whom has a finite number of dollars to spend … and you’ve got to deliver results. Fundraising season can be very stressful and challenging, but it doesn’t have to be that way if you follow these five simple tips to make the most of your efforts

R&J Strategic Communications logo