The Critical Importance of Proactive Community Engagement for Developers

The Critical Importance of Proactive Community Engagement for Developers

In an era where misinformation can spread like wildfire and public sentiment can shift overnight, developers must prioritize proactive community relations as a core component of their strategies. By understanding local stakeholders, engaging openly with the community, and maintaining consistent and honest communication, developers can navigate the complexities of modern media and public perception. Ultimately, fostering genuine relationships and addressing community concerns not only mitigates backlash but also paves the way for successful developments that benefit both the community and the developers themselves.

How to Leverage Health Observances to Boost Engagement and Raise Awareness for Your Organization

By Tiffany Miller, Executive Vice President

For healthcare, human services, and nonprofit organizations, health observances and holidays offer opportunities to raise awareness, engage communities, and highlight your mission. By aligning your messaging with recognized observances, you can connect with supporters in meaningful ways.

5 Ways An Integrated Marketing Strategy Can Accelerate Your Business

By Scott Marioni, President

The media and information landscape used to be a lot simpler than it is today. In the not too distant of the past, larger groups of people could be reached through a much smaller number of mass media vehicles; namely print, TV, radio, and out-of-home. That model has been blown up with the massive proliferation of digital channels such as websites, blogs, email, social media, podcasts, streaming services, messaging apps, etc. etc. The list is long and growing every day

R&J Strategic Communications Takes Home Three Jersey Awards from the NJ Ad Club

By R&J Strategic Communications

R&J Strategic Communications, a leading full-service integrated digital marketing and public relations agency specializing in commercial real estate, healthcare, human services and non-profit communications, earned three awards at the 56th annual NJ Ad Club Jersey Awards held on September 18 at The Grove in Cedar Grove, N.J.

Best Practices for Advocacy in Today’s Media World

By John P. Lonsdorf, CEO Emeritus

Today, the consolidation of traditional media and the digital transformation have shifted the dynamics of media influence. It’s no longer enough to place a single op-ed in a newspaper that fewer and fewer people will see. Smart marketers are employing a strategic multi-channel approach to more effectively broaden their advocacy strategy and deliver higher-level results.

R&J Strategic Communications’ Dan Johnson named by Urban Land Institute Northern New Jersey as District Council Co-Chair

By R&J Strategic Communications

Dan leads the commercial real estate practice for R&J Strategic Communications, where he serves as a trusted counselor to some of the region’s most prominent commercial real estate and professional service businesses.

5 Tips for Marcom Pros to Boost Fundraising Success

By Scott Marioni, President

Yes, it’s fundraising season and the pressure is high. If you’re involved in marketing communications for a healthcare or human services organization, you’re probably feeling some of that pressure as we speak. You’re competing with a crowded field of organizations for the time, attention and financial support of a finite number of people, each of whom has a finite number of dollars to spend … and you’ve got to deliver results. Fundraising season can be very stressful and challenging, but it doesn’t have to be that way if you follow these five simple tips to make the most of your efforts

Gmail and Yahoo’s New Email Rules – What You Need to Know to Protect Your Brand

By R&J Strategic Communications

Gmail and Yahoo have rolled out some major changes to email-sending rules as a direct response to the sudden rise in spam and phishing attacks.

11 Marketing Do’s and Don’ts for Your Next GivingTuesday Campaign

By R&J Strategic Communications

Balancing out the gluttony and overconsumption of Thanksgiving Thursday, Black Friday and Cyber Monday with altruism, GivingTuesday, which falls on the Tuesday after Thanksgiving, is an annual celebration of generosity recognized worldwide. In 2022, GivingTuesday donations clocked in at $3.1 billion dollars in the United States alone, a 15% increase from the previous year.

R&J Strategic Communications’ Jess Cummings and Kaila Starita Recognized as Two of New Jersey’s Best Marketing and Communications Professionals Under 40 Years Old

By R&J Strategic Communications

R&J Strategic Communications, a full service integrated marketing and public relations agency, is pleased to announce Account Executive, Jess Cummings, and Digital Account Strategist, Kaila Starita, have been recognized by the New Jersey Advertising Club as two of Jersey’s Best Marketing and Communications Professionals under age 40 for 2022. Nominated by their peers, Jess and Kaila, are two of only 24 professionals to be selected for this honor.

R&J Strategic Communications