Today, the consolidation of traditional media and the digital transformation have shifted the dynamics of media influence. It’s no longer enough to place a single op-ed in a newspaper that fewer and fewer people will see. Smart marketers are employing a strategic multi-channel approach to more effectively broaden their advocacy strategy and deliver higher-level results.
Yes, it’s fundraising season and the pressure is high. If you’re involved in marketing communications for a healthcare or human services organization, you’re probably feeling some of that pressure as we speak. You’re competing with a crowded field of organizations for the time, attention and financial support of a finite number of people, each of whom has a finite number of dollars to spend … and you’ve got to deliver results. Fundraising season can be very stressful and challenging, but it doesn’t have to be that way if you follow these five simple tips to make the most of your efforts
Gmail and Yahoo have rolled out some major changes to email-sending rules as a direct response to the sudden rise in spam and phishing attacks.
Balancing out the gluttony and overconsumption of Thanksgiving Thursday, Black Friday and Cyber Monday with altruism, GivingTuesday, which falls on the Tuesday after Thanksgiving, is an annual celebration of generosity recognized worldwide. In 2022, GivingTuesday donations clocked in at $3.1 billion dollars in the United States alone, a 15% increase from the previous year.
The pervasive nature of the recent outbreak of Coronavirus has left many businesses that might have never heard of crisis communications to quickly become experts on the matter.
While opening today’s email, I was confronted with this subject line from New Jersey Business magazine: Is a Recession at Our Doorstep?
So, you’ve been convinced to speak on a panel. The obligatory advertisement has been secured, perhaps members of your company have confirmed their attendance…
The 2019 “off year” elections are around the corner, and the 2020 Presidential election is just 14 months away.
As search optimization has expanded to cover more signals from a website, and search engines want to deliver trusted content, this is another way that they’re ensuring the content owner can be trusted…
