Today, the consolidation of traditional media and the digital transformation have shifted the dynamics of media influence. It’s no longer enough to place a single op-ed in a newspaper that fewer and fewer people will see. Smart marketers are employing a strategic multi-channel approach to more effectively broaden their advocacy strategy and deliver higher-level results.
Yes, it’s fundraising season and the pressure is high. If you’re involved in marketing communications for a healthcare or human services organization, you’re probably feeling some of that pressure as we speak. You’re competing with a crowded field of organizations for the time, attention and financial support of a finite number of people, each of whom has a finite number of dollars to spend … and you’ve got to deliver results. Fundraising season can be very stressful and challenging, but it doesn’t have to be that way if you follow these five simple tips to make the most of your efforts
Balancing out the gluttony and overconsumption of Thanksgiving Thursday, Black Friday and Cyber Monday with altruism, GivingTuesday, which falls on the Tuesday after Thanksgiving, is an annual celebration of generosity recognized worldwide. In 2022, GivingTuesday donations clocked in at $3.1 billion dollars in the United States alone, a 15% increase from the previous year.
R&J Strategic Communications, a full-service integrated marketing and public relations agency, has been named the agency of record for AST, a New Jersey based boutique real estate development and financing company. R&J will create and implement a comprehensive integrated public relations strategy to help AST promote and reinforce its recent corporate re-branding, grow its market position and help to build its market share in an ever-changing and competitive real estate market.
Almost two years after the initial COVID-19 lockdowns in the United States, the country is still dealing with the devastating impacts of the pandemic on the national blood supply. Shortages this past winter reached a critical point and put many hospitals’ ability to provide life-saving treatments for a variety of conditions at risk. R&J is proud to be working in concert with our client, RWJBarnabas Health to help raise awareness of the problem, encourage people to donate and ensure that residents throughout New Jersey can get the treatment they need when they need it.
In the lead up to World AIDS 2021, the R&J healthcare team conducted media outreach leveraging our extensive media relationships across the New Jersey media market to raise awareness of the continued need for HIV/AIDS education and the important role testing plays in further curbing this epidemic.
As a leader in integrated primary and behavioral health services for adults and children for more than 40 years, CarePlus has long been at the forefront of addressing mental health challenges in our communities.
To highlight these two heroes as well as elevate the awareness of this life-saving program, the R&J healthcare team conducted extensive media outreach leveraging our extensive media relationships across the New Jersey media market to give a voice to Tony’s inspiring story.
R&J’s client First Children Services, a premier provider of behavioral health and special education services in New Jersey and southeastern Pennsylvania, is well aware of the obstacles faced by the children and families it serves.
R&J Strategic Communications, a full-service integrated marketing and public relations agency, has been named the agency of record for NAI Fennelly, one of New Jersey and Pennsylvania’s most experienced and successful independent full-service commercial real estate solutions providers. R&J will create and implement a comprehensive integrated communications strategy to help NAI Fennelly grow its market position to achieve its business goals in an ever-changing and competitive real estate market.
