R&J Strategic Communications has been named the agency of record for the Girl Scouts of Northern New Jersey (GSNNJ), the preeminent leadership development organization serving girls ages 5 to 18 in Bergen, Morris, Passaic, Sussex and northern Warren counties.  Girl Scouts offers every girl a chance to practice a lifetime of leadership, adventure, and success in a safe, no-limits place designed for and by girls.

R&J will develop and execute a strategic public relations program to promote the organization’s mission of building girls of courage, confidence, and character, who make the world a better place. GSNNJ works to achieve this mission by providing a welcoming and inclusive environment for every girl and their families. Through a proactive media relations and thought leadership strategy, R&J will position GSNNJ as the preeminent girls’ leadership development organization in northern New Jersey with the goal of increasing membership and volunteer participation and supporting fundraising efforts while highlighting powerful stories of Girl Scout achievements in leadership.

GSNNJ brings the Girl Scout Leadership Experience to more than 24,000 girls and nearly 13,000 adult members across northern New Jersey. Through the Girl Scout Leadership Experience, girls gain fundamental skills in four areas that form the foundation of the experience: STEM, Outdoors, Life Skills, and Entrepreneurship.

“It is truly gratifying to help support Girl Scouts of Northern New Jersey’s mission and to help bring awareness to the organization’s commitment of providing girls with leadership skills and opportunities so they can be successful leaders in their local and global communities,” said Tiffany Miller, EVP of R&J Strategic Communications. “By utilizing our media relations expertise and our deep knowledge of the New Jersey media market, we will shine a spotlight on inspiring stories of girls’ achievements, further giving them a voice and a platform for the issues and causes they are passionate about.”